Record labels are predicting that this month's launch of three new mobile phone music services will usher a return of rising sales after years of decline.
Apple's music-playing iPhone grabbed the headlines with its arrival in Britain last week. But music executives are just as excited about the new unlimited downloads service launched on Vodafone. At the same time Nokia, the world's largest maker of mobile phones, has opened a digital music store here.
Some are predicting a revolution that will see mobile downloading approaching that of highly developed markets such as Japan. Universal, is backing the MusicStation, the Vodafone service. Rob Wells, head of digital at Universal's international division, predicts the £1.99-a-week subscription service will have mass market appeal. "We are at a turning point in the UK," he says, predicting digital music sales here could offset falling CD sales within a year.
Global sales have been falling since 2000. One place where the gap has been closed is Japan. Total music sales there edged up 1% last year. Japan's success is largely attributed to the prevalence of mobile downloads. "Mobile is obviously extremely important because you have the market reach and secondly, the type of demographics that are very important to the music industry will almost certainly have music-enabled mobile phones. PricewaterhouseCoopers analysts say that new handsets are helping the mobile music market move away from mere ringtones to full song downloads. They expect the UK mobile music market to almost double from a predicted $83m this year to $156m in 2011. There are hopes handsets will improve further from a music-playing perspective thanks to the iPhone. Can something like this save the music industry? Well, MusicStation per se in the short term no. Because firstly it's only on Vodafone at the moment and secondly it's very cheap, meaning that the actual revenue for the music industry per user can only be quite small."
Makinson predicts such subscription services will also need a fixed-line service in addition to mobile to have mass appeal - something which is being planned as a premium version of MusicStation. sers want more simplicity in terms of being abile to play what they buy across various devices. That is already happening with developments such as Sony Ericsson's Walkman phones, which synchronise with computers, he says. But he remains cautious about the benefits for record labels.
Do you think the problem of "Internet Piracy" can be solved ?
Do You Believe schemes like this one will make people more keen to buy music online?
Is there any other alternative to this system??
If you have any thoughts dont hesitate to tell.
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